Harrah’s New Orleans Welcomes Ruth’s Chris Steak House to Fulton St.

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Mar 12,2008
Harrah’s New Orleans Welcomes Ruth’s Chris Steak House to Fulton St.

Brand Expands in Hometown Market—Opens First Restaurant in Downtown New Orleans

NEW ORLEANS – March 12, 2008 – Harrah's New Orleans is pleased to announce the addition of Ruth's Chris Steak House to Fulton Street, New Orleans' newest dining, entertainment and retail district. Ruth's Chris, which is opening at 228 Poydras St. adjacent to the Harrah's Hotel and Fulton Street, joins the ranks of Aidan Gill for Men and Joel Dondis' Grand Isle.

“We are excited to welcome Ruth's Chris to its first Downtown location,” said Senior Vice President and General Manager of Harrah's New Orleans, Jim Hoskins. “A New Orleans institution that has earned national recognition for its excellence in quality and service, Ruth's Chris will be a wonderful addition to Fulton Street as we continue to expand and offer new attractions to both locals and visitors.”

Ruth's Chris was founded in 1965 by native New Orleanian Ruth Fertel and through continued commitment to Fertel's business savvy, entrepreneurial zeal and focus on quality, has grown to 119 restaurants internationally. Ruth's Chris' first restaurant, located on Broad St., heavily flooded during Hurricane Katrina.

“Since August 29th, 2005 we have looked forward to bringing Ruth's Chris Steak House back to the City of New Orleans”,” says President, CEO and Chairman of the Board of Ruth's Chris Steak House, Inc. Craig Miller, “to partner with Harrah's and occupy a location in the center of the city's tourism and business district allows us to be a part of the renaissance of this great city.”

Ruth's Chris plans on integrating the Broad St. staff into the Harrah's/Fulton St. area and is offering employment and relocation assistance to all the employees who used to work at the previous location.

Miller said, “The original building obviously has sentimental value for the New Orleans community. We plan to return it to the community through a philanthropic gift consistent with our company's historical commitment to giving back to our communities.”

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada nearly 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

CONTACT:

Joel Mandina
504.949.3999
jmandina@deveney.com

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